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This domain had the following on the web page, "To understand and conserve the diversity of life on earth." We observed that the web page said " Through research, education, and outreach." It also stated " To understand the spectrum of biological diversity, its evolution, and its preservation through research at all levels, from genes to ecosystems. To train experts in the study of biodiversity and the application of biodiversity science. To promote understanding and appreciation of biodiversity and to provide independent advice on biodiversity stewardship to governments, the private sector, and the public." The header had biodiversity as the highest ranking keyword. It was followed by research, centre, and natural history which isn't as ranked as highly as biodiversity. The next words the site uses is biology. zoology was also included and could not be seen by search engines.